Leading cosmetics manufacturing and distributer

Our client is a leading cosmetics manufacturer in West Africa. With commitment to quality our client oversees every aspect of its production process, from product formulation to packaging manufacturing, ensuring consistent quality and cost efficiency. Holding established infrastructure and market leadership, our client is well positioned to capitalise on the increasing consumer demand in Africa’s expanding cosmetics market, making it an attractive opportunity for potential investors.

Key Aspects

• High standards: The company adheres to internationally recognised production standards, ensuring quality and safety.
• Market leader: A well-established leader in the West African cosmetics market, with strong brand recognition.
• Fully integrated production: In-house control over the entire manufacturing process ensures efficiency and consistency.
• Sustainability focus: Integration of renewable energy solutions supports cost efficiency and environmental responsibility.
• Diverse product range: Offers a broad portfolio of beauty and personal care products catering to a wide range of consumer needs.
• Regional presence: Exports to multiple African markets, demonstrating strong demand and a solid regional footprint. 

Opportunities

• Opportunities to expand the product line to meet evolving consumer preferences.
• Geographic expansion into additional African markets.
• Enhancing sustainability efforts with increased use of renewable energy and eco-friendly packaging.
• Developing an e-commerce platform to capture the growing demand for online beauty purchases.
• Expanding private label manufacturing capabilities for third-party brands.
• Improving operational efficiencies to increase profitability.

Current Markets

• Export markets contribute 33% of the company's total revenue
• 225 Currently active customers
• Repeat customers: 96%
• New customers: 4%
• Customer retention rate over the last five years: 95%